Advertising and competition in the ethical pharmaceutical industry :
Rizzo, John A.
Advertising and competition in the ethical pharmaceutical industry : the case of antihypertensive drugs - 89 - 116
ANÁLISIS DE CASOS
COMPETENCIAS
CONSUMIDORES
DEMANDA
ESTADOS UNIDOS
INDUSTRIA FARMACEUTICA
PRECIOS AL CONSUMIDOR
Advertising and competition in the ethical pharmaceutical industry : the case of antihypertensive drugs - 89 - 116
ANÁLISIS DE CASOS
COMPETENCIAS
CONSUMIDORES
DEMANDA
ESTADOS UNIDOS
INDUSTRIA FARMACEUTICA
PRECIOS AL CONSUMIDOR