TY  - BOOK
AU  - Zikmund, William G.
AU  - SÃ¡nchez CarriÃ³n, Miguel Ãngel
TI  - InvestigaciÃ³n de mercados / 
SN  - 9701700503
U1  - 658.83 
PY  - 1998///
CY  - MÃ©xico
PB  - Prentice-Hall Hispanoamericana
KW  - MERCADEO--INVESTIGACIONES
N1  - 17598; 102617; 102618; 15794; 102620; 10406; 105630; 1698; 116204; 4969; 19790; 104436; 5144; 51868; 3899; 9683; 1703; 1697
ER  -