| 000 | 00633nab a2200229 a 4500 | ||
|---|---|---|---|
| 001 | 104356 | ||
| 003 | 189385 | ||
| 005 | 20201118115427.0 | ||
| 008 | ||||||n9999 ||| || || | ||
| 100 | _aRoberts, John H. | ||
| 245 | 0 | _aDefensive marketing: how a strong incumbent can protect its position | |
| 260 | _aEstados Unidos : | ||
| 300 | _app.150-157 | ||
| 562 | _e0 | ||
| 650 | _aANÁLISIS DE CASOS | ||
| 650 | _aCOMPETENCIA ECONÓMICA | ||
| 650 | _aESTRATEGIA EMPRESARIAL | ||
| 650 | _aMARKETING | ||
| 773 |
_0104355 _aHarvard Business Review - Vol.83 No.11 (2005) |
||
| 942 | _cSART | ||
| 999 |
_c104356 _d104356 |
||