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| 005 | 20260407065450.0 | ||
| 008 | ||||||n9999 ||| || || | ||
| 082 | _a658.8 | ||
| 100 |
_aMullins, John W _9158125 |
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| 245 | 0 |
_aMarketing management _ba strategic decision-making approach _cJohn W. Mullins, Orville C. Wilker, Jr. |
|
| 250 | _a7th ed. | ||
| 336 |
_aTexto _btxt _2rdacontent |
||
| 337 |
_asin mediacion _bn _2rdamedia |
||
| 338 |
_avolumen _bnc _2rdacarrier |
||
| 504 | _aIncluye bibliografías e índice. | ||
| 562 | _e1 | ||
| 650 | 0 |
_aAdministración de mercadeo _9184845 |
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| 650 |
_aADMINISTRACION DE MERCADEO--PROBLEMAS, EJERCICIOS, ETC. _9158127 |
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| 650 | 0 |
_aAnálisis de mercadeo _917921 |
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| 650 |
_aANALISIS DE MERCADEO--PROBLEMAS, EJERCICIOS, ETC. _9149487 |
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| 650 | 0 |
_aMercadeo _95826 |
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| 650 |
_aMERCADEO--PROBLEMAS, EJERCICIOS, ETC. _9158128 |
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| 650 |
_aSEGMENTACION DEL MERCADO _9145518 |
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| 942 | _cBKM | ||
| 999 |
_c24740 _d24740 |
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